Digital Marketing Specialist (Public Affairs/Communications Specialist II), Marketing & Communications

Job Summary:

The Digital Marketing Specialist, reporting to the Associate Director of Digital Brand Strategy, will take an active role in promoting CSUSB through strategic digital content creation that supports recruitment, marketing, and branding objectives. This position involves developing engaging, high-quality digital content across a range of Marketing and Communication media channels to enhance CSUSB’s recruitment and marketing efforts. The Specialist will collaborate on every stage of digital media production, from initial concept through production, post-production, and final presentation, ensuring content aligns with the goals of the division and university’s strategic plan.

Duties and responsibilities

• Independently provide support and develop more complex and broader content for Marketing and Communication's social media initiatives including but not limited to maintaining the University's YouTube Channel.
• Coordinate, schedule, and track day-to-day digital content publishing schedules for a variety of media channels throughout the office as they relate to the overall marketing and communication strategies.
• Develop broad and complex content designed to support a variety of digital marketing campaigns.
• Under general supervision, work collaboratively with the Marketing and Communication team to assist in conceptualizing and planning future marketing initiatives, including all phases of strategic planning, implementation, and continuation of multi-channel communication and marketing strategies.
• Exercise judgment and discretion, under general supervision, to make decisions, interpret, and apply a wide range of strategies to enhance social media and marketing efforts.
• Maintain and track project management systems and databases to keep projects current with status and publishing schedules.
• Apply thorough knowledge of digital communication principles and marketing techniques to assist in planning and implementing creative programs and campaigns to grow audiences across all platforms.
• Utilize strong story development, journalistic writing, and advanced editorial skills to proof written materials and edit copy updates to ensure brand values are clearly communicated.
• Meet production schedules and deadlines.
• Provide lead work direction and project leadership to digital content student assistants.
• Apply appropriate statistical techniques and methods to analyze YouTube/video outreach by tracking performance metrics and evaluating campaign effectiveness in effort to maximize the impact of digital marketing campaigns.
• Prepare reports and presentations by exercising judgment and discretion to interpret policies, procedures, and principles as required.
• Monitor marketing initiatives and key performance indicators. (KPIs).
• •Attend CSUSB committees/meetings as needed to provide support for developing messaging strategies.
• Collaborate with university personnel to align marketing efforts with style standards and best practices, enhancing university credibility for both internal and external markets.
• Effectively use web communication technology to achieve communication goals by monitoring office email accounts to route and respond to inquiries as needed.
• Contribute to CSUSB’s vision of being the academic leader in customer service through quality, commitment, courtesy and teamwork.
• Other classification related duties as assigned.
  
  

Minimum Qualifications:

• Equivalent to a bachelor's degree in a related field
• Two years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.

Required Qualifications:

Collaborates with departments, faculty, and staff to identify marketing and communication needs and develop targeted messaging, marketing campaigns, or materials.

Independently creates engaging content for various communication channels, including press releases, newsletters, website, social media, and internal communications.

Analyzes marketing and media trends and public perception to identify opportunities and develop mitigation strategies to address potential risks.

Supports media relations activities, including coordinating media interviews and monitoring media coverage.

Frequently engages with key internal management, faculty, and staff and external stakeholders, including alumni, donors, and community partners to collaborate on campaigns and initiatives.

Collaborates with brand management, graphic designers, photographers, and videographers to create visually appealing and impactful marketing materials.

Coordinates with print vendors, promotional item vendors, graphic designers, and other services to oversee project production, revisions, licensing, and brand compliance.

Conducts and coordinates market research efforts for brand/marketing materials and campaigns including surveys, focus groups, and interviews.

Provides recommendations for ongoing improvement based on review of best practices and trends in marketing, digital media, brand management, and communications.

Maintains and updates the university's website, ensuring content accuracy, relevance, and compliance with brand guidelines.

Provides input and recommends improvements to strategies, policies, and processes to support the university's goals and objectives.

Provides lead work direction and training to university staff, student employees, and volunteers.

Preferred Qualifications:

• Professional or technical experience in mass communications, marketing, journalism, public relations, videography/photography.
• Ability to organize and plan work and projects including handling multiple priorities.
• Ability to keep abreast of public policy and public affairs issues.
• Ability to make independent decisions and exercise sound judgment.
• Ability to compile, write, and present marketing reports and communication plans.
• Ability to work cooperatively with a diverse campus community.
• Experience in a marketing / public relations agency environment.
• Demonstrated ability to establish and maintain effective working relationships within and outside the workgroup and serve as a liaison for the organizational unit.
• Ability to build and maintain strong working relationships with staff and students.
• Well-developed organizational skills to work on multiple projects simultaneously in a deadline-driven environment.
• Maintain a friendly attitude during stressful conditions.
• Ability to take direction.
• Ability to produce in a fast-paced work environment.
• Be willing to take advantage of professional development learning opportunities.
• Prior experience or proficiency with Apple computers
• Working knowledge of university organizational policies, rules, regulations, procurement, purchasing.
• Experience in a higher education development or marketing setting is preferred.
• Passion for California State University, San Bernardino
• Basic knowledge and understanding of media outlets including print, television, and radio. Ability to work with the media for the coverage of events.
• Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills.
  
  

Compensation and Benefits:

The salary offered will take into account internal equity and experience among other factors.

Initial step placement will be between Step 1 to Step 3: $5,178 - $5,387 per month

CSU Classification Salary Range: $5,178 - $7,543 per month (Step 1 - Step 20)

The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 15 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here.

Position Information:

Full-time Exempt Probationary

Academic year schedule: Monday through Friday (8:00 am – 5:00 pm), some evenings/weekends.

Summer schedule: Monday through Thursday (7:00 am - 5:30 pm), some evenings/weekends.

The application deadline is: January 12, 2026

As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

California State University, San Bernardino is not a sponsoring agency for staff or management positions (i.e. H1-B Visas).

Conditions of Employment

Background Check

Satisfactory completion of a background check (including a criminal records check) is required for employment.  CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information.  Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

Drivers License Check

Possession of a valid Driver's License is required.  Employees in this position will be enrolled in the Department of Motor Vehicles (DMV) Government Employer Pull Notice Program which confirms possession of a valid driver's license and reflects driving record.

Mandated Reporter

The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Campus Security Authority

This position is designated as a Campus Security Authority (CSA) position under the federal Jeanne Cleary Disclosure of Campus Security Policy and Campus Crime Statistics Act. CSAs are responsible for reporting allegations of Clery Act Crimes reported to them or that they witness. CSA training is required.

I-9

CSUSB hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.  See Form I-9 Acceptable Documents at https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents.

Statement of Commitment to Diversity

In our commitment to the furthering of knowledge and fulfilling our educational mission, California State University, San Bernardino seeks a campus climate that welcomes, celebrates, and promotes respect for the entire variety of human experience. We welcome people from all backgrounds, and we seek to include knowledge and values from many cultures in the curriculum and extra-curricular life of the campus community. We will create, promote, and maintain activities and programs that further our understanding of individual and group diversity. We will also develop and communicate policies and promote values that discourage intolerance and discrimination.

California State University, San Bernardino is proud to be an Affirmative Action/Equal Opportunity Employer. We recruit, hire, train, and administer all personnel actions without regard to race, ethnicity, religion, color, caste, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, socioeconomic status, genetic information, medical condition, disability, marital status, protected military or veteran status, or any other status protected by applicable law. This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096) For more information about Diversity & Inclusion at CSUSB, please visit https://www.csusb.edu/human-resources/diversity-inclusion

Closing Statement:

Reasonable Accommodation

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact CSUSB Benefits at benefits@csusb.edu.

Smoking

CSUSB is a smoke and tobacco-free campus.  See policy at  https://calstate.policystat.com/policy/6591951/latest/.

Clery Act

In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State San Bernardino Annual Security and Fire Safety Report is available at: https://www.csusb.edu/clery-act